Of more concern to me is the general lack of quality in a lot of materials. Excessive typos in a published work lead me to question the care and research put into it…and to me excessive is really anthing I notice on first reading. If something is well-written a small error here or there is not distracting.

I received a flyer recently that had fewer than 100 words advertising their new products. One sentence I had to read twice to figure out and there were at least five spelling or grammar errors. Needless to say, it went in the garbage and I never ordered anything. I couldn’t even tell you what they were selling because I couldn’t get past the carelessness behind their advertising promotion.

There is only so much space on a page and so much time to give to every review. We (the magazine) feel it is better to use that space/time to promote the good product, rather than use it to report on the negative.

I enjoy checking product reviews on Amazon and Epinions.com because it is real people leaving reviews and they include the good, bad and the ugly. Sometimes you have to wade through the rubbish, but often times people have valuable input that you know hasn’t been tainted by any type of affiliation or paid promotion.