Principled Discovery

Category Archives: media

Brand loyalty in the absence of television

July 27, 2007 – 5:46 am

The fact that brand loyalty begins by the age of two, with children recognizing brand logos by the age of three is old news. In fact, the research was published in the early 90’s. It is a fact commonly exploited by early reading programs. I used it in my preschool classroom under [...]

By Dana Hanley | Also posted in education, family | Comments (13)

Grade your website

May 15, 2007 – 3:55 am

Update: My husband’s response to the notion of “dumbing down” my blog was too pithy not to share:
Yeah. You need to stop writing for 18th century farmers and start writing for 21st century college kids.
Update 2: Dharmesh Shah, the developer of Website Grader, was kind enough to stop by and tell me [...]

By Dana Hanley | Also posted in blogging, literacy | Comments (18)

Media and suicide

March 27, 2007 – 12:17 pm

Wristcutters, a Love Story, a new film by After Dark Films, follows several characters who have killed themselves on a road trip through purgatory. According to After Dark Films co-owner Courtney Solomon, its message is that “love is better than suicide.” Given the company’s film making history, I am a little leery [...]

By Dana Hanley | Also posted in parenting | Comments (0)